Ian Holloway’s circus: why the manager’s outbursts are no laughing matter for fans

Ian Holloway has repeatedly gone viral for his bizarre comments, but for fans, the manager's antics are no cause for amusement — they want a cohesive club and a leader they can get behind.

In the often chaotic world of Ian Holloway's management, this was just the most recent in a long line of peculiar rants. With his eyes wide and voice booming, he stretched out the letter "D" and then plunged an imaginary dagger into his chest. Next came "M," accompanied by another phantom stab. Then a "W," followed by a thrust to the heart. "Dead. Man. Walking," he declared, pausing dramatically between each word before slipping into an Oscar-worthy trance. "That's what it feels like."

Adding to a genre of offbeat press conferences — featuring seagulls trailing trawlers and self-proclaimed "special ones" — this bizarre new moment was destined to go viral. Holloway at his most theatrical.